The face of online fashion changed overnight with Flipkart acquiring 70% of this online retail segment. The online marketplace has a clothing and lifestyle section of its own. It acquired online in vogue mega star Myntra in 2014 and now Jabong.
With maximum control over ecommerce fashion, Flipkart has more bargaining chips than any other fashion etailer. This will force online sellers to adhere to all the terms Flipkart dictates, stated Sreedhar Prasad, Partner – Management Consulting at KPMG India.
This leads one to question the survival capacity of other etailers who are mere specs in comparison.
Can Shopclues put its foot in the door with a multiplying seller base?
Shopclues is a small fry compared to the ecommerce leaders, Flipkart. However, it is looking to change that through vast consumer offerings. The online marketplace is India’s first and largest managed marketplace and it wants to compete in the big leagues of online fashion.
The etailer is serious about taking on the giants of ecommerce and is prepping by building its seller strength. 60,000 new online sellers are already registered under its fashion category and expected to expand to 1,50,000 by December.
When people think fashion they will think Shopclues!
“We’re ramping up our offerings in unprecedented ways, be it in terms of the kind of products, the brands or the number of merchants on-board. ShopClues is on its way to be the online platform when consumers think of fashion,” saidLifestyle director at Shopclues, Dharmender Khanna.
He also claimed Shopclues wants to offer the best of India’s products from all its corners at reasonable prices. And, Shopclues is looking at cementing its position as the fashion destination choice for everyone interested in affordable fashion.
To meet and exceed style expectations, the Shopclues’ fashion platform continues to add fresh fashion flavour through new and popular brands like American Tourister, Puma, Maxima, Wrangler and Lotto among 250 other brands.
That’s not all, the marketplace also:
- sets up exclusive stores ccording to seasons and festivals
- hosts a ‘Sunday Flea Market‘
Shopclues is also a part of the ‘Make in India‘ iniative under which it uses Indimarket’s help to offer local craftsmen a platform to sell their produce.
Bursting the ecommerce bubble!
Shopclues wants the title for ultimate online fashion destination. But does it have what it takes to beat larger etailers like Amazon, Snapdeal, Abof, Ajio, Tata Cliq and the rest? Even if the digital shopping platform rises above these competitors, it still has the Flipkart-Myntra-Jabong fashion triangle to defeat.
Right now Shopclues fashion is in the nascent stage. It has a lot more growing up to do before it can cause some serious damage for its rivals. But with so many onboard so quickly, you can definitely say it’s off to a good start!
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