Have you given the online coupon market much thought lately?
Of course not! The recent slashes in ecommerce discounts and marketplace buzzhave diverted everyone’s attention.
Ecommerce in 2015 thrived on discounts and coupon services. Shop Pirate shared some very promising figures about online coupons at the end of December last year. At least 91% of the people considered in their survey said they visit retailers again only after being offered coupons. They also claimed that the average coupon user spends numerous hours a week in search of coupons to make online purchases.
Shop Pirate decided to go over the numbers again and derived these trends from surveying coupon users in India.
Coupon Usage Trends in India
Coupons comprise of unique codes. These can be used at the time of purchasing products to receive special offers and attractive discounts.
Around 84% of shoppers apply coupons when shopping online!
Why such a huge portion?
Saves Money – Applying coupon codes helps shoppers save money on their total bills.
Sharable – Shoppers can share coupon codes with their friends and family.
Easy to use – People can avail of coupons through subscriptions. They are readily available online allowing shoppers to use them at work, home, during the time they commute or whenever they see fit.
Everyone seeks discounts. Around 57% of consumers do not make online purchases without coupons available. 78% of consumers said they use coupons regularly. 81% declared that they revisit stores offering coupon codes and 71% switch stores to make the best of coupons offered.
What are these coupons for?
Online consumers look for coupons that cut down the prices of:
- Electronics
- Clothing
- Health and Personal Care
- Furniture and Home Décor
- Dining
- Groceries
- Recharges
- Cabs
Where are shoppers looking for these coupons?
The highest coupon usage is in New Delhi. Pune on the other hand sees the least coupon usage during online shopping (compared to the other four major cities listed).
Where do they find coupons?
Coupons are available at multiple sources. The most popular ones include:
- Coupon websites (96%)
- Brand websites (92%)
- Retailer websites (91%)
- Search engines (85%)
- Email offers (70%)
- Social media (68%)
A whopping 70% of online consumers use their mobile phones to look for coupons to shop on the internet. Digital coupons made an impact in 2013 but it was not until 2015 that we saw significant results. The survey shows, since 2013 the demand for coupons has increased from 13% to 65% in 2015.
Where do they use these coupons?
Online coupon codes are used most at Healthkart according to the survey. Next in line is Paytm, Uber, Snapdeal, Amazon, Jabong, Myntra, Swiggy, Ola, Bigbasket, Grofers and Housejoy.
Online coupons are available in abundance. CouponDunia recorded that the growth rate of coupons in India was 62.9% in December 2015. It’s about time you started taking an interest in coupon discounts and deals. The online consumer is very receptive to them and the numbers only prove it.
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