Reliance to launch fashion portal AJIO.com; roping in 1,50,000 sellers for its online marketplace

A fashion ecommerce portal and an online marketplace are soon going to be added to the list of companies Reliance Industries owns in India. Chairman of the company Mukesh Ambani expressed that several ecommerce initiatives are in store for its next phase of growth.

Fashion portal AJIO soon to go live

Taking Reliance’s Jio brand further, the company is developing a fashion ecommerce site AJIO.com, according to reports.
Curated fashion labels from across the world besides handpicked local designs will be showcased on AJIO. International brands from Australia, Russia, Singapore, Turkey, the US, and many others nations will get listed on the portal. Some of the rumoured brands which will be made available to buyers are said to be Holster of Australia, Gizia of Turkey and MDS Collections from Singapore.
Reliance’s existing wide retail network will assist its ecommerce platform by handling deliveries and returns.

To sign up 1.5 lakh vendors for its differentiated e-commerce model

Besides launching a fashion site, the company also plans to open a full-fledged online marketplace, just like ecommerce leader Flipkart. For the same, they are looking to onboard 1, 50,000 small and medium sellers.
Right from high-margin fashion products, fast-selling electronics and low-margin-but-growing online grocery segment, Reliance Industries want its presence to be felt in the online retail world.

Ecommerce dream of the Ambani brothers

Last year, Mukesh Ambani had declared how his company is planning a big push in the e-commerce segment. With this fashion site and online marketplace, he is marching towards the ecommerce dream.
On the other hand, his younger brother Anil Ambani has also entered the ecommerce industry but from a different route. In January this year, Reliance Commercial Finance, part of Anil Ambani-owned Reliance Capital tied-up with Snapdeal to provide supply chain financing to e-commerce vendors. The company is also in talks with Flipkart and Amazon for similar business arrangement.
While Mukesh Ambani is planning to compete directly with top etailers Amazon, Flipkart, and Snapdeal, Anil Ambani is collaborating with the existing ecommerce leaders. Whose ecommerce strategy will win and who will fail? Let’s wait to find that out.